It’s exactly why Universal Pictures dropped the film, although star Dwayne Johnson is bullish about the acquisition of Red Notice, citing it as a move of dominance on the part of Netflix.
The threshold of involvement is noticeably easier with a streaming film, but it’s a little bit harder to measure whether or not such a project is a success with Netflix’s proprietary metrics system.
While it looks like a power play now, the pressure is going to be greater than ever for Red Notice to deliver the audience that the studio needs to justify such a spend.