Perhaps the biggest example that shows the impact comes from Timberlake, who saw his music sales raise 534% the same day as his performance.
CNBC reported that the past few performers, Lady Gaga and Justin Timberlake, saw drastic spikes in their streaming and music sales following their performances.
Performing in the Super Bowl puts an artist or band on an international stage.
The same was true for Maroon 5, even when it seemed there were many fans down on the performance that year.