The film will be released by Universal Pictures. Candyman’s unique Twitter marketing campain mirrors another Universal horror remake, The Invisible Man, which arrives in theaters this Friday.
Candyman, directed by Nia DaCosta and co-written by Peele and Win Roselfeld, will serve as a direct sequel to the 1992 original film directed by Bernard Rose.
The Invisible Man offered its followers a special handprint emoji, which could only be viewed using Twitter’s dark mode.
The first movie follows a Chicago grad student doing her thesis on urban legends, only to stumble upon the mysterious “Candyman.”