While physical media is still a thing, streaming services are becoming more prominent and brand-centric, and so it’s only a matter of time before they start regularly serving as platforms for alternate edits of major movies.
Warner Bros. is getting into the game in just a few months with the launch of HBO Max, and it could be the perfect place to launch the IT supercut.
Save for some extremely popular titles that got theatrical releases, the most common way studios have released director’s cuts in the modern era has been through home video – but the market is starting to change.