AMC, the US’s largest cinema chain, has said it will refuse to show movies released by Hollywood studio Universal.
Universal has reported that Trolls World Tour has made almost $100m since its US release on 10 April, of which a far larger proportion will go directly to the studio than if it had had a cinema release.
Aron was responding to comments by Universal CEO Jeff Shell in the Wall Street Journal, after the VOD release of Universal’s family animation Trolls World Tour.
Shell was quoted as saying: “The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD …