A Lynx advert which shows a squirrel “humping” a can of deodorant sparked outrage among ITV viewers after it was shown before the watershed.
The 60-second advert, which celebrates the 25th anniversary of Lynx Africa, follows teenagers using the product throughout the 1990s, 2000s and 2010s, ending with a bizarre clip of a squirrel simulating sext with a can of Lynx Africa.
Meanwhile, another complained: “Did anyone else see the squirrel dry humping the lynx deodorant can on the ad break?”
However, one mum saw the funny side, tweeting: “Child No 5 watching #bgt and saw the @lynx advert.