Over the last several years, these big chains have been furiously adding expanded food and beverage (F&B) offerings to their theaters.
Obviously, pricing is an important factor for getting consumers to purchase and/or rent digital titles at home.
With significant concern for personal health and safety, most movie fans appear to prefer to watch at home.
A new study from Performance Research and Full Circle Research shows that cinemas may not ever return to their pre-crisis levels.
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