This horror thriller’s sales strategy could indicate that 20th Century Studios could theoretically release an ad online as late as next Friday, to engage in a similarly timed window to hype Alita: Battle Angel’s homecoming.
Earlier today, the studio released a trailer announcing their Halloween offering The Empty Man had tickets on sale, and was scheduled for release into theaters next Friday.
It’s not a guarantee, but unprecedented times call for unprecedented measures.
That sort of marketing window is something that mostly streaming services have partaken in, as major studios usually need time to ramp up a proper campaign.