“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands,” Willis said in a statement (Via The Hollywood Reporter).
“I always have a lot of fun playing John McClane and I really enjoyed how Advance Auto Parts brought in De’voreaux and Clarence from the original film,” Willis said.
While the film franchise may be most likely dead, fans are getting a different kind of action movie treat as Bruce Willis has reprised his iconic role of John McClane from the Die Hard films for a new Advanced Auto Parts commercial centered on the vehicle battery also titled DieHard.
“Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining.