Thanks to several sold out printings, Ian Fleming found himself with a literary hit on his hand.
Well, in the first month of Casino Royale’s printing, “nearly 5,000 copies” flew off the shelves, leading to two more printings between then and May 1954 [that met nearly the same fate](https://en.wikipedia.org/wiki/CasinoRoyale(novel).
Publisher Jonathan Cape held the honors at the time, and the canonical debut of James Bond in the original Fleming canon was an absolute smash in its native country.