Actor Jaleel White, the former child star famous for playing Steve Urkel on Family Matters, has announced the launch of a new cannabis brand created in collaboration with 710 Labs.
The ItsPurpl branding shows an ombre-purple Steve Urkel character on sleek black packaging.
White is best known for playing Steve Urkel on Family Matters, a role he reprised in 2019 for the animated series Scooby-Doo and Guess Who?.
Called ItsPurpl, the new cannabis line appropriately features multiple variants of the popular strain Purple Urkle.