Ad-free HBO Max costs $14.99, but the company recently started its own ad-supported subscription at a significantly discounted price.
Even without a cheaper ad-supported tier, Disney+ is already on the less expensive end of subscription service prices, at least among the major players in that sphere.
If offering a subscription at a cheaper price with a few ads is the way to do it, that’s what they are going to do.
Then to get rid of the ads completely you have to bump up your subscription fee to $9.99 a month.