It’s not like the DCEU, pushing the envelope for a movie like Suicide Squad (which was a VERY hard PG-13), or a movie like Logan which deliberately is pushing its comic-friendly Wolverine character into a blatantly R-rated drama.
Every time a Marvel movie hits theaters, I get messages from fellow parents about whether or not their kids can go see it.
And each time, I preface the explanation by saying, “If they have watched other Marvel movies prior to this one, they likely will be OK.”
Marvel Studios has found a winning formula, and they aren’t going to deviate too far off of it.