At the Bafta TV Awards on Sunday night (8 May), Steve Coogan made a dig at Piers Morgan after the broadcaster’s TalkTV series suffered from low viewing figures.
Morgan, who gloated about his first night television ratings, later insisted he does not care how many people tune in.
Coogan’s joke comes in the wake of Morgan’s viewing figures slumping just days after his show Uncensored launched on new channel TalkTV.
But the good thing with Piers is that it doesn’t bother him.”