The fact is, nearly every person watching This Morning or Good Morning Britain will have strong opinions.
Morning shows (like ITV’s This Morning, Good Morning Britain and Lorraine, and Channel 5’s Jeremy Vine) are designed to appeal to a broad mass market of everyday people.
The series suffers from the same disease that’s running rife throughout our country’s morning television ecosystem: a deathly allergy to political sincerity.
This was the premise of a segment on ITV’s This Morning earlier this week.