Rogue One: A Star Wars Story is about to launch a new era in the franchise as the first Star Wars anthology movie to hit the big screen.
ILMxLAB previously created a VR experience to promote Star Wars: The Force Awakens and is currently working with The Revenant director Alejandro G. Iñárritu on a VR short.
It makes sense that a new direction for Star Wars would also incorporate some new-age marketing tactics.
But until now, Rogue One hasn’t made substantial use of new and emerging technology to make the most of its marketing campaign.