With such a prominent groundswell, Beauty and the Beast will likely do well in the box office regardless of its quality.
At 127.6 million views, it has surpassed the previous record holders, Fifty Shades Darker (114 million views) and Star Wars: The Force Awakens (112 million views).
Entertainment Weekly is now reporting that Beauty and the Beast‘s first full trailer has set an all-time record for views in its first 24 hours online.
Look, there’s a lot of buzz surrounding Frozen 2, there’s buzz surrounding other things I’ve been involved with.