It appears the theater chain is in the very early stages of investigating this option, so they didn’t go into any real detail as to what the pricing what look like.
AMC Entertainment CFO Craig Ramsey made the comments during the MKM Partners Entertainment, Leisure and Consumer Technology Conference and was reported by The Hollywood Reporter.
So get ready for those big summer blockbusters to not only cost more than they do now, but to also be more expensive than anything else at the theater.
However, since the purpose of a policy like this is to increase theater revenue, we would have to assume that whatever the “blockbuster new release” price would turn out to be, it will almost certainly be something higher than what standard ticket price is today.