Considering the first Smile movie’s creepy marketing campaign helped bring fans into theaters to see the eerie horror film, it looks like the Smile sequel is trying to pull the same thing at MTV’s VMAs.
Outside of the upcoming horror film, MTV’s VMA viewers got a glimpse of their own Smile curse seeing a woman’s creepy look during LL Cool J’s performance and I’d like to believe it’s a marketing campaign for the new sequel… right?
Smile blew audiences away in 2022 when the creepy horror film introduced us to a new threat- a fatal curse that brings a terrifying upside-down frown to your face.
Through this killer campaign, audiences would gain awareness of the psychological horror film, as well as engage on social media what they witnessed on TV.