Paul vs Tyson on Netflix – a night of bad sport and indifferent entertainment

Paul, Paul, Paul, the branding said; Mike, Mike, Mike, the crowd chanted in reply.

Jake Paul vs Mike Tyson was but the latest in a series of fights intended to repackage sports for a generation addicted to the creator economy.

Jake Paul, Netflix and the media at large have colluded in a narrative that “Iron” Mike is back, that the “beast” has been unlocked.