Lively’s complaint states that Baldoni hired Nathan’s The Agency Group (TAG PR) crisis communications team to launch a “retaliatory social manipulation campaign” against her during the promotion of their film, with the aim of destroying her reputation.
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The lawsuit states that after Lively first raised her claims during production, a meeting was held that was attended by individuals including Lively, Reynolds, Baldoni and their lawyers.
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Baldoni is being sued by co-star Blake Lively who is accusing him of sexual harassment and alleging that he hired the PR manager, Melissa Nathan, in order to orchestrate a “smear campaign” against her on social media.
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Freedman says Wayfarer Studios, who produced the film, hired the crisis communications team because Lively had allegedly threatened not to show up to set during filming or to promote the film.