Why Are Moviegoers So Obsessed With 25 Dollar Popcorn Buckets Anyway? A Marketing Expert Speaks Out

And I’d be lying if I said it isn’t cool to see the psychology behind marketing choices like the popcorn buckets.

I myself have been tempted to get a popcorn bucket just because it looks cool.

Both Granelli and O’Connor chalk the popularity of popcorn buckets to the “limited edition” aspect of collecting.