Rogue One: A Star Wars Story may not be doing the record-breaking level of business that The Force Awakens did last year, but it’s still lighting up the December box office in a big way, having recently hit $400 million worldwide after just a single week.
Initial projections for the film’s Holiday week (December 21-26 ) were a whopping $160 million, but Disney has now released its own, decidedly more conservative estimate.
Disney has positioned its Star Wars films to benefit from a relatively uncrowded December lineup and an accessible screen time for families enjoying their winter breaks.
Regardless of where Rogue One falls between these predictions, one thing is clear: it’s expected to have legs.