So, after setting a record by selling 1 million digital units in its first week, Deadpool easily nabbed the #1 spot on NPD VideoScan’s dedicated Blu-ray Disc sales chart and the overall disc sales chart.
Here’s the best part: Deadpool alone outsold all other 19 films on the chart combined (they together only sold 34% as much as Deadpool).
Fox is feeling the mutant mass hysteria in the best way possible this week.
Of course, Deadpool is the new hotness in retail this week so it’s not a surprise given the reception to the film and its award-worthy marketing tactics, spearheaded by star and producer Ryan Reynolds.