The Mouse House aims to get 2017 started on the right foot too, by making its first major theatrical release another Disney animated classic-turned live-action movie, in the form of Beauty and the Beast.
Disney debuted a new TV spot for Beauty and the Beast during the 2017 Golden Globes ceremony, in the process offering a preview of Watson performing yet another famous song from the film’s animated predecessor, “Bell (Reprise)”.
Disney not only broke multiple box office records in 2016, the studio and its affiliates released multiple critical darlings over the course of the year; among them, the original animated films Zootopia and Moana as well as the live-action retelling of Disney’s 1967 animated feature film, The Jungle Book.
Disney’s marketing for the film to date has drawn heavily on iconography from the 1991 animated Beauty and the Beast, at the same time teasing the musical performances of its stars, Watson in particular.