The ad itself is filled with people taking on some form of adversity, with the concept of “change” in the spotlight, and GNC is hosting a Super Bowl party for which the commercial’s subjects will be the guests.
GNC decided to shell out the extra dough for the Super Bowl ad thinking it the best way to promote the company’s recent business model change, which will reportedly bring about lower prices, among other improvements.
So it’s even more of a bummer for them that the ad won’t even make it to air.