Marvel Studios boss Kevin Feige weighed in on the controversy, stating that the company is taking steps to correct this perception.
However, a persistent criticism of the brand has been that female characters have been underrepresented in merchandising efforts – leaving fans of such characters unable to find toys, apparel, etc featuring them.
How easy is one piece of merchandise to find versus another piece of merchandise.
“That was very frustrating for us, because we see it from the other side, right.