The marketing for Covenant so far has been much closer in tone to the original Alien rather than Scott’s other foray into the universe, Prometheus.
The announcement also brings with it confirmation on the Alien: Covenant Twitter that the second trailer, which was already rumored to be coming this week, will arrive tomorrow (Wednesday).
It also serves as a suitable partner to the xeno-teasing poster released November, which used a similar design structure to show a fully-grown alien.
This puts it as very likely to play along with Logan in cinemas when it’s released on Friday.