The Rio cinema in Dalston, London, pranked its audience after the notorious best picture announcement fiasco by playing a short snippet of La La Land before a screening of Moonlight, as a “mistake”.
“We saw we still had the La La Land teaser trailer on the projector, so just before Moonlight started, at 9.15, our manager brought up La La Land.
Oliver Meeks, executive director of the Rio, said that after the events on Oscar night, when La La Land was announced as winner of the best picture Academy award instead of the actual winner, Moonlight, “we thought: wouldn’t it be funny if we played a bit of La La Land?”
Social media picked up on it quickly, with Meeks crediting one particular tweet, from comedian Sophie Dukebox, as “getting it all started”.