HBO eyed an opportunity for its big Game of Thrones season seven release date announcement last night (9 March), but frustratingly for hundreds of thousands, that opportunity didn’t quite go to plan.
It ultimately took two two failed live streams, a pair of flamethrowers and over an hour to announce the date and a brief trailer.
Technical difficulties struck when a Facebook Live video showing fire melting a block of ice – which contained the release date – took far longer than everybody involved anticipated.
It turns out Game of Thrones season seven will begin in the UK and US this July.