A large number of major companies pulled their ads from The O’Reilly Factor.
The first and most basic factor is simply that there has been significant ad-revenue decline ever since the news of the lawsuits broke.
The ratings didn’t take an immediate dip, but the ad-revenue evidently did.
Once upon a time, it would have been almost unfeasible that Bill O’Reilly could be booted from Fox News. He’s one of the biggest names in the cable news game, and he’s definitely on top at Fox News. The negative publicity of the last three months has created a set of factors that really may drive the Murdochs to oust him.