Brands taking on social and political matters doesn’t have to be cringeworthy, as evidenced by this new Heineken advert which achieves what Pepsi was presumably aiming for with its embarrassing Kendall Jenner protest ad.
They then must decide whether to part ways or hat about their differences over a beer.
“Great to see when brands tackle issues in exactly the right way,” the top YouTube comment on the ad currently reads.
Titled ‘Worlds Apart’, it sees people paired at random and forced to collaborate on simple problem solving and Q&A tasks in a warehouse.