Actor and filmmaker Rose McGowan said there was “a major problem when the men and women at 20th Century Fox think casual violence against women is a way to market a film”.
“There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film,” she elaborated in an interview with the Hollywood Reporter.
Film company 20th Century Fox has apologised for a billboard that features Jennifer Lawrence’s X-Men: Apocalypse character Mystique being strangled.
The imagery of Oscar Isaac’s character Apocalypse choking Mystique is sometimes accompanied by the tagline: “Only the strong will survive”.