Sporror. The companies also revealed the first film in the genre will be called Lucky Number.
Tollin and Jon Weinbach, Mandalay Sports Media’s executive vice-president, are executive producers on the project, with Toffler serving as EP for Gunpowder & Sky.
Pro athletes, many of whom are horror fans, will appear in Lucky Number and ensuing Sporror films.
The companies are currently meeting with potential directors.