Per The Hollywood Reporter, current The Path star Paul will executive produce Blood and Whiskey, based on Peter Krass biography Blood and Whiskey: The Life and Times of Jack Daniel.
In the meantime, Paul can be seen on Season 2 of Hulu’s The Path (and maybe Better Call Saul?).
No, Jack Daniel’s isn’t getting in on the original content game, but they might as well be.
WGN America has commissioned a new historical drama with Breaking Bad alum Aaron Paul, following the life and times of the famed whiskey brand’s creator after the Civil War.