Cable companies have experienced regular downward trends in subscribing households, and a significant number of Netflix subscribers admitted not so long ago that they were planning on ditching their cable packages.
Broadcast networks making their programming available streaming could be a way to keep them competitive in the TV market in an era when many consumers are moving toward digital viewing.
Given the growing popularity of streaming services, it’s not a huge surprise that broadcast networks are looking to get into the game before cord-cutters jump ship entirely and never look back.
As of April 2016, approximately 65% of US households had a television that connected to a streaming service, which was a significant rise from the 44% of 2013 and the 24% in 2010.