The Hollywood Reporter has brought word that New Line Cinema has become the first Hollywood film studio to acquire the rights to Sanrio’s multi-billion dollar cartoon franchise, Hello Kitty, with which the studio has begun development on a film.
“I am extremely pleased that Hello Kitty and other popular Sanrio characters will be making their Hollywood debut” Shintaro Tsuji, Sanrio founder, said in a statement.
“With the positive and family-oriented values that Hello Kitty and Sanrio embody, there has never been a better time than now to share her message with the world!”
“We are thrilled to partner with Sanrio and FlynnPictureCo. on developing a film based on this treasured icon.