If Shang-Chi and the Legend of the Ten Rings truly was an “experiment,” it seems to have worked to the benefit of theaters this past weekend. The latest Marvel flick took a gamble when Walt Disney Studios decided to release the film exclusively to big screens over Labor Day weekend previously after using its Disney+ Premier Access model on movies like Black Widow, Cruella and Jungle Cruise.
But then Shang-Chi made $150 million worldwide in a single weekend. and that was apparently enough for the studio to change up its strategy for the rest of the year.