Now it seems that the conflict has reached a boiling point of sorts, as AMC Theaters has announced that they will no longer screen films from Universal Pictures following the release of the animated Trolls World Tour and comments made by NBCUniversal CEO Jeff Shell.
During the on-going COVID-19 pandemic, the flames of conflict between theatrical and digital releases in Hollywood have been flamed.
What sparked the move was a comment made by Jeff Shell earlier today following the studio releasing numbers showing that Trolls World Tour had made over $100 million in digital rentals.
The news of this split comes from the The Hollywood Reporter, which has posted an open letter written by AMC Theatres chair-CEO Adam Aron to Universal Filmed Entertainment Group chairman Donna Langley.