The footage succeeds in garnering audience interest in the characters long before any xenomorph’s are on the scene.
The footage is relatively sedate, which makes sense considering its job is to present an idea of who the characters are and how they relate to one another.
The prologue shows the crew, headed up by Waterston’s Daniels, as well as Billy Crudup and Danny McBride’s characters, having one last meal with one another before settling down for a long journey spent in cryosleep.
All in all, with a quick introduction to James Franco’s seemingly not-long-for-this-world captain and Michael Fassbender’s android Walter, teasing Alien: Covenant with a prologue rather than a trailer may work out in Fox’s favor.