Much like the Snyder Cut campaign, a similar crusade has sprung up around Robert Rodriguez’s Alita: Battle Angel over the last few years, with fans clamoring for Alita: Battle Angel 2.
The new campaign was inspired by producer Jon Landau, who addressed the fanbase in a social media post saying, “Here’s to the The Alita Army and all of the fans of Alita: Battle Angel.
The billboard will be then be used to run an ad for the Alita: Battle Angel sequel they long for, with the ad being run 30 times an hour.
Alita: Battle Angel follows Alita, a battle cyborg who awakens with no memory of who she is in a future world she does not recognize.