Amazon Studios’ global tentpole original movie, Borat Subsequent Moviefilm, starring Sacha Baron Cohen and Maria Bakalova, premiered last weekend to “great success,” streamed by “tens of millions of customers” during its opening weekend.
Borat Subsequent Moviefilm was written by Cohen, Anthony Hines, Dan Swimer, Peter Baynham, Erica Rivinoja, Dan Mazer, Jena Friedman, and Lee Kern, and was directed by Jason Woliner.
Within the first few hours of the watch party on Thursday night, over a million fans tuned in to interact live with Borat himself and participate in a dance party with fans around the world.
The day prior to launch Prime Video hosted a global watch and dance party with Borat – which was so popular it crashed the virtual party site.