July 11 is Prime Day, the annual event when Amazon makes a big push for Amazon Prime sign-ups by providing huge discounts to subscribers on tech and home products and Amazon services like audiobooks, music and streaming video.
In the lead-up, Amazon is offering preliminary deals on a different Prime service each day.
Amazon is also offering a great deal for new Prime subscribers (or users who just haven’t streamed anything yet) where first-time streamers get a $10 credit.
Today only, Prime subscribers can buy movies that usually cost in the $13-14 range for $4.99.