20 million is a lot different than 50 or 80 million, and Amazon didn’t get any more specific than that.
(In fact, the woman was an actress working for Sacha Baron Cohen as part of the shooting of Borat Subsequent Moviefilm.)
Did “tens of millions of customers” watching Borat Subsequent Moviefilm justify the price Amazon paid for it?
How many people signed up for Amazon Prime — or decided not to cancel their Prime subscription — because they saw that Borat was coming to the service?