On Sunday night, during Super Bowl LII, Amazon once again went head to head with more established movie industry players, and a lot of other industries too, in the realm of Super Bowl commercials.
The USA Today Ad Meter, the newspaper’s annual survey of the most popular Super Bowl commercials, named Amazon’s “Alexa Loses Her Voice” commercial the top Super Bowl spot of the year.
Amazon’s “Alexa Loses Her Voice” commercial has been dubbed the best of the Super Bowl 2018 advertisements.
The Amazon ad was quite good, but the Dirty Dancing commercial was arguably more deserving of top honors.
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Alexa Loses Her Voice – Amazon Super Bowl LII Commercial