This massive push to keep movie fans happy promises to make this massive record-breaking weekend for Avengers: Endgame even more of an event, especially in the face of updated estimates for this weekend that have put the film within possible striking distance of a $300 million opening in the domestic marketplace alone.
What’s even more interesting about this influx of tickets to the Marvel Cinematic Universe’s grand finale to its Infinity Saga is the fact that this is only applicable to the AMC Theatres chain.
Now this could mean that other chains, both major and independent, would be forced to compete in a similar manner, leading to other businesses adding showtimes to their locations much like AMC did in this recent report from THR.