The deal comes after AMC “banned” Universal movies from its theaters earlier this spring, when Universal decided not to delay its March release Trolls World Tour after movie theaters closed due to the pandemic.
Now, AMC and Universal agreed to let some films go from theaters to PVOD (premium video on demand, meaning higher prices) after only 17 days.
In news that could have enormous ramifications for the future of movie theaters, AMC Theatres and Universal Pictures have reached an agreement that would shorten the time between a film’s premiere in multiplexes and its debut on streaming.
Traditionally, major blockbusters wait at least 70-90 days from their theatrical debut to become available on VOD.