But not everybody’s jumping for joy at the prospect of a night at the movies getting a little cheaper.
It wasn’t so long ago that a MoviePass subscription was $50 per month.
We are actively working now to determine whether it may be feasible to opt out and not participate in this shaky and unsustainable program.
AMC believes that holding out to consumers that first run movies can be watched in theatres at great quantities for a monthly price of $9.95 isn’t doing moviegoers any favors.