AMC Theaters seem to be banking on the idea that those who want to see something like Transformers: The Last Knight or Avengers: Infinity War will come opening weekend regardless of the price hike.
AMC is about to become the largest theater operator in the world and that means they have a lot of power.
During the conference, AMC Entertainment CFO Craig Ramsey spoke and talked about potentially doing “variable pricing in the U.S.”
It is going to come at a cost to the consumer and make it more expensive to see the year’s most popular movies.