The startup has reportedly already green-lit its first piece of original VR programming, and conversations are underway with major studios to license out well-known brands for adaptation in the burgeoning entertainment format.
As for content, it sounds like these Dreamscape locations will provide a mixture of purely original work and franchise material.
AMC has reportedly planned to invest $10 million in the development of VR content, so it seems reasonable to assume that there will be a wide variety of experiences to choose from when it all comes together.